Updated: 2024-11-11
A page about what I’ve done, aka “who I used to be”. I only included the good-looking parts, with heavy help from ChatGPT, and probably reflects about 10% of my actual life. 👍🏼
If you’d like to know what I’m doing now, please see my “Hello 🙏🏼👋🏼” page.
🌟 Brief
Articulated the concept of social commerce and pioneered solutions & features for it in Thailand in collaboration with global platforms. Co-founded and led as CEO of Sellsuki, a profitable startup successfully acquired by LINE. At LINE, directed e-commerce at LINE Thailand, enhancing user engagement and merchant platforms and launching LINE SHOPPING as well as various other e-commerce services.
Other past roles include columnist, guest lectures, and SAP analyst.
Some current roles include being advisors, investors, and consultants at companies, in addition to traveling and learning new skills.
💼 Working History
👋🏼 lertad.me
- Current - According to ChatGPT, my current work title is “Independent Advisor & Angel Investor”.
- See my “Now” page for things I’m doing now
🟢 LINE Company (Thailand)
- March 2022 — January 2024 - Director of e-Commerce
- September 2018 - Feb 2022 - Head of e-Commerce
- Led e-commerce at LINE Thailand, driving social commerce solutions with a team of 100+, achieving 7M monthly active users and 300,000 merchants by 2021.
🐕 CEO & Co-Founder, Sellsuki Co., Ltd.
- September 2013 — September 2018
- Co-founded and scaled Sellsuki, a pioneering social commerce startup. Developed key features like chat filters and multi-platform inbox, leading to an acquisition by LINE. Before the acquisition, the company was due to generate 100m in revenue.
🤖 SAP Purchase to Pay Analyst, ExxonMobil
- April 2007 — January 2010
- Managed SAP adoption and global procurement standards. Played a key role in establishing the Bangkok Procurement Center.
🕰️ Other Part-time Work & Projects
Columnist, SM Magazine 📝
- February 2011 — July 2018
- Authored columns on business jargon and startup trends, achieving 150k monthly page views.
Adjunct Professor, Thammasat University 👨🏼🏫
- January 2008 — February 2014
- Taught ERP concepts and SAP lab work, and guest lectured on various business and tech topics.
Research Assistant, Vanderbilt University Medical Center ⌨️
- March 2006 — May 2006
- Developed a prototype portal program for internal software applications.
Founding Member, Chula SIFE (Enactus) 🤝🏼
- 2005 — 2006
- Founded and led social enterprise projects, impacting over 52,000 people. Achieved national recognition and global competition awards.
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