|||

Lertad Supadhiloke - A Profile & History

A page about what I’ve done, aka who I used to be”. If you’d like to know what I’m doing now, please see my Hello 🙏🏼👋🏼 page.

Disclaimer: 98% of the content below was been generated by ChatGPT from looking at my LinkedIn. I only included the good-looking parts, which is probably about 10% of my actual life. 👍🏼

Updated: 2024-06-26

🌟 Brief

Pioneered social commerce solutions and e-commerce strategies in Thailand. Former CEO and co-founder of Sellsuki, led the development of innovative social commerce tools later acquired by LINE. Directed e-commerce at LINE Thailand, enhancing user engagement and merchant platforms. My past roles include columnist, guest lectures, and SAP analyst. Currently semi-retired, I continue to get myself interested in things I find interesting, ie. entrepreneurship, emergence economics and disruption, stories, and equal opportunities.

💼 Working History

🟢 Director of Ecommerce, LINE Company (Thailand)

March 2022 — January 2024

Head of e-Commerce

September 2018 - Feb 2022 
Led e-commerce at LINE Thailand, driving social commerce solutions with a team of 100+, achieving 7M monthly active users and 300,000 merchants by 2021.

🐕 CEO & Co-Founder, Sellsuki Co., Ltd.

September 2013 — September 2018
Co-founded and scaled Sellsuki, a pioneering social commerce startup. Developed key features like chat filters and multi-platform inbox, leading to an acquisition by LINE. Before the acquisition, the company was due to generate 100m in revenue.

SAP Purchase to Pay Analyst, ExxonMobil

April 2007 — January 2010
Managed SAP adoption and global procurement standards. Played a key role in establishing the Bangkok Procurement Center.

Other Part-time Work & Projects

📝 Columnist, SM Magazine

February 2011 — July 2018
Authored columns on business jargon and startup trends, achieving 150k monthly page views.

👨🏼‍🏫 Adjunct Professor, Thammasat University

January 2008 — February 2014
Taught ERP concepts and SAP lab work, and guest lectured on various business and tech topics.

Research Assistant, Vanderbilt University Medical Center

March 2006 — May 2006
Developed a prototype portal program for internal software applications.

🤝🏼 Founding Member, Chula SIFE (Enactus)

2005 — 2006
Founded and led social enterprise projects, impacting over 52,000 people. Achieved national recognition and global competition awards.